Selling a home is almost as exciting and nerve-wracking as buying your first property. Fortunately, if you work with an experienced real estate agent and take the time to prepare your home, it will sell faster (and most likely net you an excellent price.)
Don’t underestimate the power of home improvement projects and home staging—these things can amp up your home’s appeal inside and out, and have buyers fighting to make an offer. Preparing your home for the market is a chance to make money and gain experience—take advantage of this opportunity by working hard.
Home Improvement Projects and Repairs
Small repairs and upgrades often have the biggest impact. Buyers want a home that is move-in ready. Minor things like burned-out lights, broken windows and cracked pavement detract from a home’s perceived value. Make sure everything is in good working order, and then tackle the upgrades. With a return on investment of 130 percent, replacing your front door is the top improvement.
If you’ve lived in your house for years, you probably have a few projects that have been on your to-do list forever. Some of these may be good choices, but others may be prohibitively expensive—projects that have excellent returns share these traits, as they are affordable and reduce maintenance requirements. They improve efficiency, and they address problems.
Improvements for Kitchens and Baths
The kitchen and the bathroom are prime candidates for remodeling, but you might be able to get away with less—replacing drawer handles and knobs is an excellent step. You may also want to repaint or refinish drab cabinets if they are structurally sound. Purchasing a new fridge or oven is also a nice step, as a premium appliance can give a room a measure of quality.
Installing modern light fixtures is another winning effort. In the bathroom, neutral colors create a classic look. Install a new shower head, and make sure the floor and shower itself are in good condition. Replace the caulk. Review thishome improvement guide to see which projects are worth the work.
What about Paint?
Fresh paint is one of the most welcome and recommended improvements if you’re selling your home. This project is simple and inexpensive. With good preparation, paint can cover minor blemishes and nicks—it can also conceal the bold paint in a child’s bedroom (buyers generally prefer neutral colors). You can maximize your return and achieve professional results by completing appropriate prep work, masking the trim, spackling holes and sanding the base coat. Low-VOC paint is an excellent choice and can be a selling point when you’re marketing your home.
Exterior improvements are extremely beneficial for improving your home’s market value. Purchase new house numbers, replace broken or drafty windows, or install a new garage door. Invest in new siding, or make sure that your existing siding is free from mildew and stains. If you want to make a more major improvement, build a deck or patio. These functional areas will help buyers visualize a new life in a new home.
Landscaping for Curb Appeal
Landscaping can increase your home’s curb appeal and value considerably—the challenge is knowing where to start. First, how does your landscaping compare to other homes in the neighborhood? Is it lagging behind, or is it leading the way? Second, if your home has overgrown landscaping, it should be trimmed back, or even removed completely. Dying, neglected or overgrown plants will decrease your curb appeal. However, if you add a variety of landscape plants, your home’s value can increase by as much as 10 percent. You can easily double the money spent on plants, mulch and other supplies.
If you spend just 2 percent of your home’s estimated value on landscaping, you’ll see major returns. A study by Virginia Tech found that adding landscaping increased the value of a $150,000 home by more than $8,000. The sophistication of the design, the diversity of the plants and the size of the specimens are generally the most important aspects.
If you’re getting ready to sell, you should have about two months to make changes to your landscaping—a bag of lawn fertilizer and a load of mulch are ideal for sprucing up a home quickly. Outdoor furniture, potted plants and seasonal flowers are excellent choices for improving the appearance of your yard, and adding value to your home.
The Best Times of the Year to Sell
You’ve worked hard to spruce up your landscaping, and you want buyers to see the result. However, this might be impossible if your yard is covered by a foot of snow. Timing a sale is tricky, and it can’t always be helped, but you can maximize your returns by understanding what drives the market. Traditionally, spring has been the best time to sell, though this may not be the same in every case.
Buyers are active, and families want to get their kids settled before school starts. Approximately 60 percent of families who move do so in the summer, which shows how many homes sell in the spring. However, this trend is slowly changing. If you aren’t ready to list in the spring, you still have a good chance to profit—new data shows that November is one of the hottest months for home sales. But why?
Today, more than half of home buyers are retirees, single millennials, and couples without children. The school calendar doesn’t affect these individuals—in fact, listing in the autumn and winter is advantageous, because the housing supply is lower. It becomes a seller’s market!
As a general rule, homes listed in the fall and winter are 10 percent more likely to sell for the listing price, and to sell within six months. Don’t fear the holiday season either! If you can handle showings during this hectic time of year, feel free to list your home. Wintertime buyers are often in a hurry to relocate for a job, and thus need a home quickly. If your home is available, they may be willing to pay a premium price.
Staging a Home
Homes that are staged sell faster, and for more money. You could hire a professional, but many of these things can be done on your own (and for a fraction of the cost). Home staging starts with a thorough cleaning—strip waxed floors, shampoo carpets, and make every surface spotless. How much light a home has is also a major selling point.
Wash the drapes, or buy new curtains. Clean the windows and screens to let in more sunlight. Put in high-wattage bulbs that show off your home.
After you’ve cleaned, it’s time to declutter. Remove family photos and keepsakes. Clear out the garage. Donate items that you don’t use. Then, store the rest!
Ideally, your home should be 90 percent packed when it’s time for a showing. Closets and storage spaces are especially important to buyers. Make sure closets are tidy and no more than half full.
Finally, arrange furniture to give each room a distinct purpose. Multi-purpose rooms give buyers a mixed message—it’s better if the buyer imagines a home office in a spare bedroom, rather than seeing a computer desk crammed next to a daybed.
Test your improvements by walking around your home and looking at everything like a buyer would. Staging gives you the power to decide what potential buyers see (and what they don’t see), including your children and your pets. This process starts before you list your home, and continues through the showing. It can be a good idea to brainstorm a variety of home staging ideas in advance.
Aromatherapy for Home Sellers
Staging makes your home look great in listing photos, however, pleasant smells can make your home appealing in person. Before you get out the air freshener, it’s important to remove unwanted odors. Pet odors and cigarette smoke are two of the biggest turnoffs for home buyers. If you have a problem with either, take steps to address these issues early in the process.
Some homes suffer from musty odors. Open the windows regularly to draw in fresh air. Clean the walls, carpets, upholstery and any surfaces that harbor unwanted odors.
Scientists know that olfactory experiences have a great effect on behavior. Neutral and natural scents, such as lavender, orange, lemon and pine, appeal to potential buyers. Avoid overbearing blended fragrances or artificial air fresheners. Studies show that strong scents create a mental disturbance and inhibit the decision-making process that is critical when someone is making the biggest purchase of their life.
Vanilla extract and essential oils are excellent choices for perfuming various areas of your home. You can also boil cinnamon sticks or orange peels about an hour before a showing.
Think seasonally, and consider what fits your home and the buyer. Avoid derisive scents like patchouli, and keep in mind that many people are sensitive to powerful fragrances.
Hiring the Right Realtor
All of your hard work up to this point won’t pay off without an effective real estate agent. The right realtor can make the process of selling your home easy and profitable. It’s tempting to hire the realtor who originally sold you the home or who found the perfect property for a friend, but these choices can prove to be less than ideal.
A selling agent needs to be on top of the market and understand all the nuances of your neighborhood, including the sale prices of comparable homes—pricing a home is an art!
If you start with the right number, you’ll get more offers and still have room to negotiate. If you start too high, your home might sit on the market, face price reductions and eventually sell for less than it would have.
Look for an agent who is experienced and works in your area regularly. You need an accurate market analysis, not an inflated valuation. Here are a few questions to ask to help you find the right realtor.
1. How quickly are your homes selling? How does this compare to the average selling time?
2. Did the homes sell for more or less than the listing price?
3. What will you do to market my home locally and online?
4. How often will you update me on any progress?
5. May I speak to your most recent clients? Ask about the agent’s communication skills, sales strategy and interaction from the listing through the closing.
How well you prepare your home for the market can alter a buyer’s perception and help you get top dollar. Everything you do should send the message that your home is well-maintained and ready for new owners. If you’re preparing to move, you’re probably ready to buy, which means that you should be able to see your home from a buyer’s perspective. These strategies will help you sell your home quickly, and capitalize on its full value.