Jul 10
4
Blog BOB Blah!
If you are a Real Estate professional you already know that it is highly competitive profession, especially in markets like Central New York. Everyone is looking for an edge, something that will make them stand out from the rest. What if there was a way that could make you stand out and also bring you clients, build your brand, and become the expert that people will come to when they need your service? Well, there is such a thing and it’s called a Blog.
A blog can give you the opportunity to get your properties and services out to a huge number of potential clients. Imagine having people on the edge of you their seats waiting for you to post your next property and then getting questions and requests to see that property immediately after posting it to your blog. Granted this type of exposure won’t come overnight but, it is not any means a stretch down the line if you run your blog right.
Where most bloggers go wrong is they just post their properties and services and expect for people to go to the blog to read their ads. I don’t know about you but I believe ads are annoying and I don’t enjoy reading them. To get people to trust you and even think about getting in to your properties you must give them content that they want.
What do they want, you ask? Information is king in this department you want to show that you are very knowledgeable in the area you are working. If you have statistics of sales over the last month or quarter you can write about that. Do you get asked a specific question over and over? That would be a perfect place to start a blog post.
Once you have gained the readers trust you can begin lightly putting in a property here and there. When you are first starting your blog you just try to just post informational posts. Then, after a couple weeks start introducing your properties onto the blog by writing an informational post then posting a property, this will make it more likely for the reader to read about your property. Finally once your readers are comfortable with the listing you can start just put up a property without an informational post, this does not mean you can stop doing informational posts. If you do this you will begin to lose readers and will have to start all over again.
This is a basic overview of what a blog can do for your Real Estate business. If you don’t want to set up a blog for yourself then consider being a “Contributing Writer” here on the Being BOB Blog. You will have your own tab with your name and can begin to build a following of your own. Before long you’ll begin to see the benefits of having your own blog for your Real Estate business and can easily take your following and go off on your own! We’ll even help you get there.
