A good real estate agent is very familiar with the neighborhoods where he or she shows properties. But because of legislation called the Fair Housing Act, the agent can’t legally share all of that information with you. Why the restrictions? The government wants to make sure that home purchase decisions are based on a property’s [...]
In an earlier post talking about Facebook, I suggested that so many agents get caught up in NOT participating in social media or blogging because they fear they ‘have nothing to say!’ Of course nothing could be further than the truth – agents hold a wealth of info in their minds with their local market [...]
Over the past two years, real estate professionals have found creative ways to overcome the real estate crisis, including finding innovative uses for social media. After facing drops in home sales well into 2010, real estate pros have been forced to utilize their offline skills in an increasingly social way online. By using photo and [...]
At a recent gathering of real estate professionals of which I was a part, a rather interesting question was posed. “Do people choose an individual real estate agent, or do they choose the brokerage for which they work?” The ensuing discussion was exhaustive and filled with more than a little hot air, but it got [...]
When real estate markets cool down, typically inventory increases and the number of buyers decrease. Slowing market conditions make it more difficult to sell homes, yet some homes still sell. So, why do some homes gets offers and others sit on the market? The answer has very little to do with the home itself, as [...]
Nobody likes someone who is an ego-maniac. However, a lot of real estate agents get a bad rap, because some agents think that to build a great personal brand, they need to talk about how great they are. This is very put offish for many people – especially your Gen X and Gen Y clients [...]
Although many may not believe it, the real estate industry is actually one of the most tech savvy industries around today. The necessity to cover numerous territories and the demand to provide all inclusive services makes the real estate professional almost dependent on the technologies available to them. This dependency has pushed many real estate [...]
When it comes to real estate, you know the saying… it’s all about “location, location, location!” To me, as a blogger and social media enthusiast, that is just music to my ears. The phrase “location, location, location” has the implication of a local market – which is where real estate thrives. And social media [...]
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