June 14, 2024

Today’s social media platforms like Facebook, LinkedIn and Instagram have moved beyond a place for individuals to connect with friends and family, to a powerful marketing tool for big business as well as local entrepreneurs.

Don’t let them have all the fun. If you are placing your home on the market for sale, consider giving some time and attention to social media as part of your home-selling strategy.

Spread the word

Real estate professionals and individual sellers alike can use social media. But it’s best utilized as part of a larger multi-pronged approach.

Think of social media platforms as an amplification tool to broaden the reach of the news your home is for sale.

For example, boost attendance to your open house by creating a public Facebook event. However, it’s typically not a good idea to create a stand-alone page related to your home’s sale. It’s hard to build momentum on a new page which initially will have no followers.

Put friends and family to work

Remember that a little work in real life goes a long way online. Increase exposure by asking friends and family to share posts related to your home sale.

Leverage your current social network (as well as their networks) to boost your post’s reach. While they may not be in the market for a new home, they may know someone who is. The listing will then be spread virally from page to page.

And don’t forget to be creative. People are more likely to share quirky, funny or creative posts, rather than one that simply says “Home for Sale.”

Look for leads close to home

Research local social media groups and reach out to them about your home. Be sure to get prior permission from the administrator, or this approach could backfire.

Their contact info is typically easy to find. For example, target LinkedIn groups for professionals who are relocating to your area or Meetup.com groups for local real estate investors.

Put 2016 technology to work for you

Many smartphones come with simple-to-use movie-making apps. Put them to use to create a property tour of the home.

It pays to explore your phone’s app store to see what’s new, as innovative tools are constantly hitting the market.

For example, there are 360-degree photo apps that allow you to create sweeping panoramas of each room of your property. Utilizing the latest technology will help your listing stand out in the crowd.

If you are looking to really make an impact, there are online advertising platforms designed to make promotion on social media simple.

While the services are reasonably inexpensive, make sure to set a firm budget as to what you are willing to spend, and stick to it.

Programs like Facebook Ads allow you to target the specific demographics that are most likely to be interested in your home.

The reality

Selling a home is a complicated process, and if you (and your agent) diversify your approach, your chance of a fast sale increases.

Social media can be a powerful tool in your home-selling arsenal. Use it wisely.

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